How to reduce waste | The zero waste movement

We live in a consumption-oriented economy in which the consumer is gaining power day after day. We share our experience with products and services (p&s) with everyone who wants to hear it, through social media and other platforms. We have many options online and therefore we demand what we want. If the mainstream companies do not fulfil our desires, we look for alternatives. And we find them!

With this in mind, I realised that we have the power to reduce many of the environmental and social problems we have been facing in the last years. By demanding that companies care about it too and take action.

Some time ago I watched the video below and I realised that if a significant amount of people start taking some steps in the right direction, companies will offer more thoughtful p&s to the mainstream and as a result, less waste ends in the landfills (and the oceans…). Notice I did not even say every single person going zero waste because let’s be honest, big companies are continuously monitoring the market and therefore they will offer new and more thoughtful p&s even before everyone goes zero waste. This means you (and me too) can contribute to this market shift by changing a few of our daily habits and by sharing this with others.

The zero waste movement is lead by Bea Jonson which writes a blog called The Zero Wate Home, here she introduces everyone to how it is possible. I recommend to check out her TED Talk or another video/article about the topic because you will figure out that the lifestyle is completely doable. I believe the hard thing is the start! And therefore I challenge you to make just a few changes. Now.


  • Choose 2-3 bad habits related to the environment
  • Change each for a more sustainable version. It may be by refusing plastic bags and carrying your own, or bringing your own coffee cup or in case you are a woman by changing your period tampons/pads for a more sustainable and healthy option like a menstrual cup.


  • Share your journey and this article with your family and friends
  • Challenge them to do it too


Let’s make the companies accountable for their behaviour. Companies should not be free of responsibilities. If they produce products full of not reusable packages they should be taking responsibility for that behaviour.

In Germany, for example, they have a “pfand” system which ensures that plastic and glass bottles are reused. How? Every time you buy a pack of beers you pay extra 0,08€ per bottle as “pfand” (deposit), i.e. you get your money back when you return the bottles. In these case, 6 x 0,08 = 0,48€. Some bottles, e.g. plastic water bottles, have a higher deposit. Many countries had this kind of mechanism before, e.g. the USA and Portugal, but for some reason, the system stopped existing on a large scale.


What is your opinion about this? Are you up to the challenge?

Do you believe we should make the companies more accountable?

Tell me in the comments below and share this discussion with others!

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