How to get digital? How to adapt?

The internet, at the very beginning, was only able to communicate one way. You could read but not reply, comment or ask. In contrast, today, you do nearly everything online. The internet is 100 times faster and 1/10th the cost. Being able to adapt is crucial! So check out a few things I learned with André Zeferino, author of the book "Digital Marketing Analytics", about digital transformation that will help your business adapt to the new digital era.